The Definitive Guide To Marketing Your Business On Instagram

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As far as social media marketing channels go, Instagram has been a major power player for a while. And that’s particularly true for ecommerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement.

In the past few years, Instagram has grown and evolved at a rate similar to Facebook, adopting new features at a lightning-fast rate and becoming even more valuable to merchants and users alike.

In this starter guide, we’ll outline all of the fundamentals for Instagram marketing, including how to optimise your profile, how to create high-engaging posts, how to get more results with both feed and Stories content, and how to evaluate your progress on the platform.

Why use Instagram for marketing?
Instagram is a staple of many small businesses’ marketing campaigns. And for good reason. It has a large and diverse audience that is happy to engage with brands, resulting in high engagement overall.

Research and case studies have demonstrated these benefits clearly, finding that they can translate directly into sales and leads.

Consider that:

80% of users follow at least one brand on Instagram, with 60% of these users saying they’ve discovered new products or services through the platform.
At least 30% of Instagram users have purchased products they discovered on Instagram.
65% of top-performing Instagram posts clearly feature products.
People are happy to follow brands on Instagram, and they’re actively discovering and purchasing products on the platform. That’s a big win.

Also worth noting is Instagram’s continued efforts to embrace commerce.

Instagram ads see excellent results and offer high engagement. Shopping on Instagram streamlines the Instagram sales process. And business profiles with over 10,000 Instagram followers gain “Swipe Up” links they can add to Instagram Stories to drive traffic directly to the site, something that was otherwise difficult to do on the platform.

The platform keeps expanding, making it more valuable to merchants and ecommerce businesses, especially if they have products with a strong visual appeal.

Optimizing your Instagram profile
Most merchants know the basics about setting up an online profile; you need to fill out your contact information, have a keyword-optimized description, and choose a profile picture that’s easily identifiable, like a logo. This is a great start.

But Instagram has rolled out several changes that affect business accounts. To get the most out of your limited Instagram profile space, you should include the following:

Clickable hashtags. These can now be added to your profile description just by entering # and then the desired phrase, just as you would on a post. Focusing on your branded hashtag is a good choice for most businesses.
Clickable profile links. There’s several options for how to use this, but you can now also add clickable links to other user profiles in your own Instagram bio. If you have two different profiles for a sister company, you can use this to direct traffic there. If you’re hosting a contest with another merchant, link to them when discussing the contest in your bio. You can also use this feature to send people to your personal profile if that fits with your branding.

Here’s More 

All right. Well, take care yourself. I guess that’s what you’re best, presence old master? A tremor in the Force. The last time felt it was in the presence of my old master. I have traced the Rebel spies to her.

Remember, a Jedi can feel the Force flowing through him. I can’t get involved! I’ve got work to do! It’s not that I like the Empire, I hate it, but there’s nothing I can do about it right now.

The plans you refer to will soon be back in our hands. The plans you refer to will soon be back in our hands. Leave that to me. Send a distress signal, and inform the Senate that all on board were killed. Red Five standing by.

I find your lack of faith disturbing. A tremor in the Force. The last time I felt it was in the presence of my old master. Hey, Luke! May the Force be with you. Red Five standing by. Red Five standing by. Your eyes can deceive you. Don’t trust them.

Hokey religions and ancient weapons are no match for a good blaster at your side, kid. I find your lack of faith disturbing. The more you tighten your grip, Tarkin, the more star systems will slip through your fingers. As you wish.

I need your help, Luke. She needs your help. I’m getting too old for this sort of thing. Oh God, my uncle. How am I ever gonna explain this? As you wish. Escape is not his plan. I must face him, alone. You mean it controls your actions?

Remember, a Jedi can feel the Force flowing through him. The plans you refer to will soon be back in our hands. Ye-ha! The plans you refer to will soon be back in our hands.

Hokey religions and ancient weapons are no match for a good blaster at your side, kid. I find your lack of faith disturbing.

The more you tighten your grip, Tarkin, the more star systems will slip through your fingers. As you wish.

Remember, a Jedi can feel the Force flowing through him. The plans you refer to will soon be back in our hands. Ye-ha! The plans you refer to will soon be back in our hands

A tremor in the Force. The last time I felt it was in the presence of my old master. I have traced the Rebel spies to her. Now she is my only link to finding their secret base. Remember, a Jedi can feel the Force flowing through him.

I need your help, Luke. She needs your help. I’m getting too old for this sort of thing. Red Five standing by. Don’t be too proud of this technological terror you’ve constructed. The ability to destroy a planet is insignificant next to the power of the Force. The plans you refer to will soon be back in our hands. The plans you refer to will soon be back in our hands.

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